Introduction
If you’re a business owner or in charge of your company’s marketing, you understand the importance of having a platform like ClickFunnels 2.0 that can take your ideas from just being thoughts to being a reality. In today’s ever-changing digital world, it’s essential to give your product, offer, service, or course the best chance to thrive.
I have seen many entrepreneurs running many online businesses for many years and they are using Clickfunnels for their businesses. Currently, they have multi-million-dollar businesses running using sales funnels built with Clickfunnels, and in this article, I’m going to introduce you to the concept of sales funnels, how to build them with Clickfunnels 2.0 and explain why they are important to us for your online business to thrive.
What is a Sales Funnel?
A sales funnel is a marketing concept that focuses on converting potential clients into customers. Unlike a website, which is designed for people to browse and have a look at product information, a sales funnel is dedicated to one thing, making the sale. Sales funnels focus on conversion and are designed to guide potential clients to leave their contact details or make a purchase with you.
The messaging in the sales funnel is specific to the client’s needs and desires, making it more personalized. For example, you’re not going to sell Ford F-150 parts to a Dodge Ram owner. With a sales funnel, you’re able to gear down and go toward their specific needs.
Why Are Sales Funnels Essential for Your Online Business?
Sales funnels are more efficient because there are fewer distractions. There are no links to navigate away from, and potential customers are presented with only two choices. First, leave their details, or second, make a purchase. If the sales funnel is not good enough, potential customers will exit and go to one of your competitors.
Sales funnels have a better return on your investment than a regular website because they’re focused on conversion. The whole idea of a sales funnel is to make a sale and then raise your average order value. This means you’re getting way more return on your initial investment, whether that be ads or influencer marketing.
If you are running an online business, whether it’s coaching, consulting, e-commerce, or selling courses, using a funnel is crucial to your success. This is especially true if you’re doing affiliate marketing. I have written a separate article on affiliate marketing with ClickFunnels that you may find helpful.
How Do You Create a Sales Funnel?
There are many providers out there that allow you to create a sales funnel. You have things like Kajabi, Groove Funnels, Systeme.io, and Elementor with WordPress. However, the one that has always stood out to me, especially now with the new iteration, is ClickFunnels 2.0.
What is ClickFunnels 2.0?
ClickFunnels 2.0 is an upgraded version of ClickFunnels Classic. It is a SaaS website where entrepreneurs, marketers, or freelancers can create high-converting and visually appealing sales funnels. You can also host courses, start email marketing, create a blog, and build a website. ClickFunnels 2.0 is a CRM that enables us to track our leads and customers, increasing our conversion rates. With ClickFunnels 2.0, you don’t need to use third-party tools or websites to take your business to the next level.
ClickFunnels 2.0 is not just a funnel builder; it’s a wealth of knowledge that comes with it. You get the genius marketer that is Russell Brunson dropping gold nuggets for you all over the place. You also get introduced to incredible books that go very deep into online marketing and all the techniques you need to make your online business thrive.
Exploring the Dashboard
We will be exploring ClickFunnels 2.0 and everything it has to offer. I recently created a new account and I’m excited to show you guys what this new version has in store. Alright, let’s have a look at the dashboard.
As you can see, the dashboard displays your sales and leads. As you start to populate your funnels, you can access them quickly from the dashboard. You can also publish your blog posts and check your email broadcasts and automated workflows.
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ClickFunnels 2.0 Features
Moving on to the left-hand side of the dashboard, we have your cycling funnels. ClickFunnels 2.0 works differently from the first version, and it has a Funnel Hub that functions like a traditional website. It allows you to have a place to house all of your funnels, blog, and different links you need for the different parts of your business.
Below that, you’ll have your blog, which is similar to WordPress. You can create posts that will generate on your blog inside of your site.
This is followed by the customer center, which is what your customers will see when they log into their accounts.
On the right-hand side, we have your funnels. You can create multiple funnels per account for different aspects of your business. You can build out your funnels here and create standalone pages and theme pages, which are all part of your main site page.
If you’re a course creator or want to start creating courses, ClickFunnels 2.0 offers a course feature that allows you to house your courses seamlessly. It’s easy to sell them into the course of the funnel. Additionally, it offers you the opportunity to upsell, cross-sell, or down-sell within your course.
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Building Funnel with ClickFunnels 2.0
When you first start building a funnel in ClickFunnels 2.0, you’ll be taken to the area of the funnel where you can begin to build out your funnel. The interface is intuitive and user-friendly, and it’s a drag-and-drop experience to build out the funnel.
In the funnel overview, you can add pages, split tests, and decide where a customer moves depending on the actions they take inside your funnel. Undoubtedly, this level of customization is one of the things that sets ClickFunnels 2.0 apart from other funnel-building software.
Adding Products with ClickFunnels 2.0
The product section is where you’ll add your products. Currently, ClickFunnels 2.0 is digital-only, but the team is expanding to include physical products. You can still sell physical products through the software, but it does mean that you’ll have to do some manual work on the shipping end. However, you can hire someone to take the orders from ClickFunnels and populate the necessary information for you.
Customer Details and Marketing with ClickFunnels 2.0
You can keep an eye on the orders coming in and get all the customer details you need in the contacts area. Moreover, this section allows you to identify where the funnel is coming from and what steps they’re taking. It’s also a great way to keep in contact with your audience, as you can create automations and send marketing emails right out of ClickFunnels 2.0. This functionality replaces the need for a third-party autoresponder, making the software an all-in-one solution.
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Analytics and Marketing with ClickFunnels 2.0
ClickFunnels 2.0 provides analytics to show the different funnels you have, how much traffic is coming in, and what opt-ins and sales you’re making. So, this feature allows you to analyze what’s working and what’s not, where the breakdown is, and how to unblock the blockage to make your funnel work better. Additionally, you can see a live view of your funnel if you have a lot of traffic coming through, making it easier to keep an eye on the funnel’s performance.
The marketing tab shows you the email address you’re using and allows you to start seeing all the workflows you’re creating for your different funnels. A workflow is a sequence of emails that get sent to someone when they opt-in to a free guide or perform any other action. This feature is particularly useful for welcoming new customers and keeping them engaged.
Are you wondering how much Clickfunnels costs monthly or annually, if yes, read ” How Much is ClickFunnels 2.0? Pricing Plans and Bonuses“
Conclusion
In conclusion, ClickFunnels 2.0 is the best option for businesses that want to build a sales funnel and increase their profits. It offers a user-friendly interface, customization options, all-in-one functionality, and features that can help increase average order value and collaborate with customers to buy more products or upgrade features. Therefore, it is no wonder that software has become so popular in recent years.
