Introduction: Open Source Email Marketing Tools
Email marketing is an essential tool for businesses, and there are many Open Source Email Marketing Tools available to help make it easier to create and manage email campaigns. This article looks at the top five open-source email marketing tools, including Hubspot’s marketing email tool and MailerLite.
An Overview of Hubspot’s Marketing Email Tool
The first tool on our list is Hubspot Email Marketing which is also an Open Source Email Marketing Tool. We’ll be covering how to manage your emails, how to create and edit emails using custom templates and Hubspot’s drag-and-drop editor, and how to test your email so they look good for all of your users across all your devices. Let’s get started!
The Email Tool Interface
First, let’s take a look at the email tool’s main interface, where you can review, organize, and manage your emails. To get to your email tool, go to the Marketing tab in the main navigation and select email. Once there, you’ll realize we are in the manage tab. The analyze tab will be explored in our video about Hubspot analytics tools.
In this main interface, there are a lot of ways in which you can organize and filter your emails so that they are easily accessible when you return to the tool later. In the top left corner, you’ll find a tab for folders. From there, you can either create a new custom folder or you can click into an existing folder to see the emails contained within it.
Managing Emails With This Open Source Email Marketing Tool.
To move emails into a folder, simply select one or more emails, click move, and then select the folder you’d like to move them into. Also, when selecting one or more emails, you’ll have the option to delete those emails or archive them.
Speaking of which, on the left-hand side of the list view, you’ll find a set of filters that allow you to filter by email state. By default, it’s set to all emails not including archived, but you can switch the filter to only show you emails still being drafted, scheduled to be sent in the future, already sent, or emails you have opted to archive.
Below that, you’ll find a “More Tools” dropdown that will allow you to manage your contacts who have bounced or unsubscribed from all emails.
In the main email area, you will find a list of emails you’ve created, along with several columns of high-level data about how each email performed. You can adjust these columns to include more or fewer data points by simply selecting “Edit Columns” and either adding or removing certain fields.
In the same toolbar, you’ll also find options to search for an email, export email data, and filter emails by type or campaign. Now that you know how to manage emails let’s discuss how to create and edit new emails.
Creating and Editing Emails
There are several ways to create and edit emails, including editing existing emails and cloning emails. We’re going to be creating an email from scratch since it shows you the full range of tools available to you while building out your email. There are also several types of emails that you can make, and they all play their own role in your overall marketing strategy.
To edit or clone an existing email, you would simply hover over the email and click one of these two buttons, but we’re going to click the orange button here to create a new email. From there, you will be prompted to choose one of three email types: regular, automated, or blog RSS.
Usually, you send regular emails as one-off emails to a predetermined list of people on a set day and time. On the other hand, you publish and place automated emails inside a predetermined workflow, triggered by certain actions or behaviors your contacts take. Finally, you send blog RSS emails automatically whenever you publish a new blog post.
MailerLite: The Simple and Affordable Newsletter Platform for All
Do you feel tired of struggling with designing newsletters and sending them to your subscribers? MailerLite, another Open Source Email Marketing Tool, can help you create beautifully designed newsletters that reach different target audience segments at the same time, and you don’t need any special knowledge of design or HTML.
Design and Editing
The email organizer, MailerLite, provides a convenient content editor where you can create your own letter designs by simply dragging and dropping blocks and elements, and choosing colors, fonts, and images. You can add your own images to the finished text, customize styles and colors, and at the same time, MailerLite will make sure that the message is displayed correctly without losing formatting in all major email clients.
Managing Customer Accounts in this Open Source Email Marketing Software.
MailerLite uses its platform for managing customer accounts, which allows you to quickly and thoroughly understand each request that comes from users. Peak load times for the service are from 9 am to 1 pm, during which time the largest number of mailings falls. However, the capacity of the service makes it easy to cope with this load.
The creators of the project say that until recently, MailerLite was aimed at working with databases of up to 10,000 recipients, but last week new tariff plans were announced for 20 to 50,000 subscribers. The service team will increase its technical capacity and send speed as needed. At the moment, the speed of sending letters to customer mailing lists is 1,000 letters per minute.
The Main Advantage
The main advantage of MailerLite is its simplicity and ease of use combined with a low price of services. At first glance, the service’s functionality may not seem as versatile as that of its Western counterparts. However, it easily implements most of the functions, such as segmentation of subscribers, A/B testing, and others, without introducing separate functionality specifically for data solution tasks.
Mailing with MailerLite is only possible based on the recipient’s permission to send them letters. That is, you can send mailings to users who are registered on your website, filled out a form, and gave their consent to the mailing. When uploading a new mailing list and sending the first email, all new MailerLite users go through a confirmation process. The verification and anti-spam policy of the service makes it possible to minimize possible abuse and avoid unwanted mailings.
The service automatically detects the type of device on which the subscriber views the received letter. MailerLite notes an increase in the number of online users who read mail in mobile clients and applications. For those who prefer to view mail on their smartphone, the MailerLite system automatically converts emails to a version for mobile phones.
Excellent Customer Support
Another important feature of working with MailerLite is the prompt response to support. Usually, the client receives an answer within an hour if they send requests by mail, or immediately if they apply by Skype or a mobile phone, even on weekends. All incoming requests are monitored and answered. The MailerLite service offers to automate all stages of subscriber management as much as possible.
Starting with mailing lists is easy; you only need to import mailing lists, and MailerLite will automatically manage copies, bounces, and unsubscribes. The service also supports the creation of subscription forms for your site and makes it possible to manage the subscriber base using its API.
Sending letters with MailerLite for all tariff plans supports a set of mandatory options, such as setting the speed not less than 1,000 letters per minute, authentication, communication with ISPs, use of high-speed mail servers, and authentication DKIM, sender ID, SPF, and daily monitoring of blocklists.
Omnisend Review: Is This Email Marketing Platform Right For You?
I’ll be going through everything you need to know about Omnisend – the good, the bad, the ugly – going over it all so you can make an informed decision to see if Omnisend is going to be right for you. This is our third Open Source Email Marketing Software.
What is Omnisend?
First and foremost, what exactly is Omnisend? Omnisend is basically an email marketing platform tailored towards e-commerce types of people. It’s really geared towards e-commerce business owners who are looking for an easy-to-use platform for e-commerce and email marketing, SMS, and automation. So if you’re looking for such a platform, Omnisend may be an option for you to actually try out, right?
Key Features Of This Open Source Email Marketing Software
Omnisend is easy to integrate with various tools, including eCommerce platforms like Shopify, Bigcommerce, woo commerce, and Wix.
Its essential features comprise email marketing, marketing automation, SMS, reports, pop-ups and forms, web push notifications, segmentation, audience, and scene for ads.
Dashboard and Review
The platform offers many features that can benefit your eCommerce business, such as creating on-brand shops or emails quickly with various templates.
To start a review, click your store, and connect it with Shopify, Wix, or other platforms available. Choose your store’s platform and follow the steps to proceed.
Campaigns are out here, so this is where you can create your campaigns, very, very simple and easy to do. I want to go over real quick is some of their key features and what you can actually expect and sort of obvious if you do decide to try it out. Again if you want to learn more provide a link Down Below in the video description.
In conclusion, Omnisend is a robust email marketing platform that offers an array of features tailored to meet the needs of e-commerce businesses. It’s easy to use and integrates with a variety of tools, making it an attractive option for business owners who want to streamline their email marketing and automation efforts. If you’re interested in learning more about Omnisend or trying it out for free, click the link in the video description to get started.
Sendinblue Review: Is It Worth Your Time?
Are you in search of email management software for your business? In this review, we’ll discuss Sendinblue, the fourth Open Source Email Marketing tool, and provide my two cents on whether it’s worth your time.
Check out my free resources page If you’re interested in learning more about how to make your first $1000.
Now let’s get back to Sendinblue.
What is Sendinblue?
Sendinblue is an email management software similar to MailChimp, GetResponse, and Aweber. Although it’s not as well-known as other email management software, it’s still a big player in the game with over 300,000 users. It’s been around for 10 years and is geared towards small to medium-sized businesses.
Features of Sendinblue
Sendinblue provides automated and broadcast emails. Automated emails follow a specific order, while broadcast emails are sent to the entire list or a specific segment.
Besides email marketing, Sendinblue offers SMS marketing. But be cautious to send messages using Sendinblue since most people use their phones for personal use only. Hence, they are not expecting marketing messages through SMS.
Moreover, Sendinblue offers segmentation, where you can group people on your email list based on various variables, such as the day they submitted their email address, whether they’ve purchased something, opened a specific email, or their country.
Other features include WhatsApp campaigns and push notifications, live chat, and chatbots.
My Final Thoughts On This Open Source Email Marketing Tool
Overall, Sendinblue is a great email management software for small to medium-sized businesses. It offers a variety of features, including email marketing, SMS marketing, segmentation, live chat, and chatbots.
However, I would be cautious when it comes to SMS marketing as it can be intrusive. People are not typically expecting marketing messages through SMS.
Mailchimp – The Open Source Email Marketing Tool
Mailchimp has been making waves in the email marketing industry, increasing its market share and profits every year. But is it really worth the hype? In this review, we will delve into the features Mailchimp offers, the costs involved, and how it compares to other email marketing platforms.
What Does Mailchimp Offer?
Mailchimp started as an email marketing service for small businesses and has been actively adding new features over the years. In addition to email newsletters, it also offers landing pages, digital ads, online stores, and appointment scheduling, among others.
One of the reasons Mailchimp became popular is its forever-free plan. The free plan includes many features like 10,000 emails to send to up to 2,000 contacts. However, there are a few catches. You can’t schedule your campaigns on the free plan, and you’ll only have email support for the first 30 days. Also, the price jumps significantly once you move onto a paid plan.
Let’s say you’ve collected over 2,000 subscribers and wish to set up multi-step automations. Suddenly, you go from paying nothing to almost $60/month! A more affordable option would be Sendinblue, which gives you unlimited subscribers, 20,000 emails, and multi-step marketing automation for $25/month.
The dashboard is pretty clean and easy to read. But some features are a little difficult to find in the navigation menu. Setting up a newsletter is relatively straightforward. Unfortunately, the limited templates on the free plan are outdated. So, you’ll need to be on the Essentials plan or higher to access the good stuff. The drag-and-drop builder is user-friendly and has all the content blocks you’ll need, including options for online stores.
Marketing automation is something you’ll most likely need. Mailchimp offers a wide range of automation templates, which are detailed and easy to edit. However, you’ll need to be on the more expensive Standard plan to set up multistep automations with branching logic.
When it comes to reports, Mailchimp does an excellent job. It gives you a lot of information in a fairly easy-to-read way, including open-and-click rates, and e-commerce stats. It also provides tips for optimizing your content, a click map, and even geolocation data. All this data should give you some really useful insights.
Pros and Cons of Mailchimp
- Generous sending and subscriber allowance with the forever free plan
- Easy-to-use tool
- Excellent reports
- Plenty of advanced features to make use of, like landing pages, appointment scheduling, and online stores.
- Outdated templates on the free plan
- No email scheduling and limited support on the free plan
- Expensive paid plans
- Multistep automations are reserved for higher-tier plans.
Although Mailchimp has some really nice features and is mostly easy to use. But the price of the service could be a bit off-putting for small businesses on a budget. Other more affordable email marketing platforms that offer similar quality are Sendinblue and Mailerlite.
Conclusion: Open Source Email Marketing Tools
Email marketing is crucial for businesses. Open-source email marketing tools can simplify campaign creation and management. This article discusses the top five open-source email marketing tools, such as Hubspot’s marketing email tool and MailerLite. These tools offer a variety of features to help businesses engage and convert their target audience with effective email campaigns. Using these tools can elevate email marketing efforts and save businesses time and money.
This article shows you how to use Facebook and Messenger to get more leads and customers with less work. Check it out.