Are you a budding entrepreneur who wants to create a successful business? Rohan Dhawan, the founder and CEO of UAbility, started his company with just Rs 15,000 from his college friend’s room at the age of 22. Today, UAbility has served more than 800 clients and helped them get premium clients all across the globe, generating crores and crores in sales. In this article, we will delve into Rohan’s journey of building UAbility and how you can learn from his experience to grow your business.
Rohan Dhawan’s Background
Rohan started a digital marketing agency at the age of 18 that helped e-commerce store owners and coaches across the globe amplify their marketing, get more leads, and eventually convert them into clients. He was doing pretty well for his age and generating around Rs 7-8 lakh per month at the age of 18 while studying in college. After his agency, he worked as the Chief Marketing Officer for One Percent Group, a multi-million dollar company, and learned a lot about the coaching industry in general.
Despite his success, Rohan did not feel like he was making much of an impact and changing lives. While sitting in a million-dollar penthouse in Australia, he had a conversation with his dad, expressing his unhappiness. In the meantime, Rohan was getting a lot of messages from his friends and colleagues in India, asking him how he was getting premium clients to pay him such high prices.
How UAbility was Born
Rohan realized there was an opportunity and decided to take action. He teamed up with his Australian friend and started teaching digital marketing to Indian students. They recorded their first video in a college friend’s room, and that’s how UAbility was born. They launched their first course on Facebook ads and ran ads on Facebook to reach their target audience. The course sold out, and UAbility generated Rs 1.5 lakh in revenue in their first month.
From there, Rohan and his team continued to launch courses and improve their marketing strategies. They faced challenges and setbacks, but they continued to iterate and pivot their business model until they found what worked. Today, UAbility offers courses on digital marketing, personal branding, and more, and has served more than 800 clients worldwide.
Takeaways for Aspiring Entrepreneurs
Rohan’s journey teaches us several lessons that aspiring entrepreneurs can learn from. Firstly, he took action when he saw an opportunity. Instead of just talking about it, he teamed up with his friend and started teaching. Secondly, he focused on delivering value to his customers. By creating courses that actually helped people achieve their goals, UAbility built a reputation for delivering results.
Thirdly, Rohan was willing to iterate and pivot his business model. When things didn’t work out, he didn’t give up. Instead, he tried new things until he found what worked. Fourthly, he surrounded himself with a team that supported his vision. UAbility would not have been possible without the support of his co-founder and team.
Lastly, Rohan believes that talent should not have borders. He wants to help people spread their skills all over the globe, and he offers his courses for free to underprivileged students in India. This mindset of giving back and helping others is what sets Rohan and UAbility apart.
Rohan’s 8-Step Journey to Building a 7-Crore Company: UAbility
Let’s explore the exact steps he took to validate his idea and get his first clients for UAbility.
Step 1: Make a List of the Problems of Your Target Market
The first step Rohan took was to make a list of all the problems his potential clients could be facing. He did this by talking to his friends and colleagues who were business owners and entrepreneurs. Through these conversations, Rohan discovered that many Indian business owners struggled with sales, marketing, and delivering results to their clients. To ensure that he didn’t miss anything, Rohan made sure to cover all areas where his clients needed help. He wrote down that they needed help with sales, marketing, getting clients, and fulfilling clients.
Step 2: Make a List of All Your Skills
Next, Rohan made a list of all the skills he had. He realized that skills are essential because they are something that can’t be taken away from you. He wrote down that he knew how to run ads, do marketing, deliver fulfilment, coaching, and some sales. He highlighted sales in red as it was a skill that he needed to work on.
Step 3: Determine How to Reach Your Target Market like UAbility
After identifying the problems his potential clients faced and the skills he had, Rohan needed to determine how to reach his target market. He considered various options such as webinars, WhatsApp classes, and upselling to his existing clients. Ultimately, he decided to use Facebook groups to reach his target market.
Step 4: Create Content and Test It Out
Rohan started by creating valuable content that his target market could benefit from. He created a lot of free content, such as blog posts and videos, that provided solutions to the problems he had identified. He then tested this content in the Facebook groups he had joined. He monitored the engagement on his posts to see which ones performed well and which ones didn’t.
Step 5: Offer a Low-Cost Solution to Your Target Market
Once he knew what kind of content his target market was interested in, Rohan offered a low-cost solution to them. He created a course on sales, which he sold for Rs. 999. The price was low enough to be accessible to his target market, yet high enough to cover his expenses.
Step 6: Get Feedback and Refine Your Offer
Rohan was committed to creating value for his clients, so he sought feedback from his first batch of students. He made changes to the course based on their feedback, improving it and making it more effective. He then created more courses based on the needs of his target market.
Do you struggle with making offers that get results? Do you wish you could sell more of your products or services without feeling pushy or sleazy? Then you need to check out this article. It explains how the “make more offers challenge” by Myron Golden can help you create powerful offers that your ideal customers can’t resist.
Step 7: Scale Your Business
Once Rohan had created a suite of courses, he began to scale his business. He started by reaching out to his existing clients and offering them his other courses. He also used Facebook ads to reach a wider audience. As his business grew, he continued to seek feedback and make improvements to his courses.
Step 8: Deliver Outstanding Results like UAbility
Delivering outstanding results is the most crucial step that most people miss out on. Rohan recalls how he would stay up late at night to make sure his clients were implementing the strategies that he had given them, guiding them on what to do, and how to do it. He would make sure that his clients were able to achieve their goals and get the desired results.
Rohan remembers a client, Anand, who had quit his job and invested everything in his business. Rohan was responsible not just for his own life but also for the life of his clients. So he put in extra effort and hard work to make sure Anand achieved success. And it paid off! Anand got 40 clients in just three months, bought a new house and car, and was able to help his mother a lot.
Rohan emphasizes the importance of working hard with clients and not automating or productizing too early. Automation and productization are great when you have a stable business model, but in the beginning, you need to put in the hard work to get those outstanding results.
In conclusion, Rohan Dhawan’s story is a testament to the power of taking action and delivering value to customers. Starting with just Rs 15,000, he built UAbility into a successful company worth Rs 7 crore, serving more than 800 clients across the globe. Aspiring entrepreneurs can learn from Rohan’s journey by focusing on solving problems, delivering value, iterating and pivoting their business models, and surrounding themselves with a supportive team. Additionally, Rohan’s eight-step process to validate his idea and get his first clients serves as a blueprint for anyone looking to start a successful business.