Semrush

Semrush is an all in one marketing toolkit, best known for SEO. It helps you find keywords, check your rankings, audit your site, and see what your competitors are doing in search and ads. It now also tracks your brand in AI search.

What you can do with Semrush

• Research keywords with volume and difficulty
• Track your Google rankings over time
• Audit your site for technical SEO issues
• Spy on competitors' keywords, backlinks, and ads
• Track how your brand shows up in AI answers
• Plan content and local SEO

Who it's for

Semrush is a staple for SEO specialists, agencies, and marketing teams that need lots of data in one place.

Pricing

Semrush is paid, with a free trial. You can also run a few searches each day on a free account.

Alternatives to Semrush

Ahrefs is the closest match. Ubersuggest is cheaper, and Google Search Console is free.