Mautic

Mautic is an open source marketing automation platform. It does a lot of what paid tools like HubSpot or Marketo do, like email campaigns, lead scoring, and landing pages, but you host it yourself and own all your data.

What you can do with Mautic

• Send email campaigns and automated sequences
• Track what contacts do on your website
• Score leads based on their actions
• Build landing pages and forms
• Segment contacts by behavior and details
• Extend it with plugins and themes

Who it's for

Mautic suits businesses and agencies that want serious marketing automation without per contact pricing. You'll need someone technical to install and maintain it.

Pricing

Mautic is free and open source. You pay for your own hosting, or you can use a paid hosting partner if you don't want to manage it yourself.

Alternatives to Mautic

listmonk is simpler if you only need newsletters. Hosted options include Brevo and HubSpot.