Plausible

Plausible is a simple, privacy friendly alternative to Google Analytics. It shows your key traffic numbers on one clean page, doesn't use cookies, and is hosted in the EU.

What you can do with Plausible

• See visitors, pageviews, sources, and top pages at a glance
• Track goals and conversions
• Skip cookie banners, since it doesn't use cookies
• Keep your site fast with a tiny script
• Share a public dashboard if you want
• Self-host the open source version

Who it's for

Plausible is great for site owners who want simple stats without the complexity of GA4, and for anyone who cares about visitor privacy.

Pricing

Plausible's cloud service is paid, with a free trial. The open source community edition can be self-hosted for free.

Alternatives to Plausible

Google Analytics is free but more complex. PostHog and Microsoft Clarity add product and behavior data.