Adobe Firefly

Adobe Firefly is Adobe's AI tool for making images, video, and audio from a text prompt. You type what you want, pick a style, and it gives you a few options to work with. It also lives inside Photoshop, Premiere, and Adobe Express, so you can use it right where you already edit.

What you can do with Firefly

• Turn a text prompt into images, short video clips, sound effects, or vector graphics
• Use Generative Fill to add or remove things in a photo
• Pick between Adobe's own models and partner models for different looks
• Work on the go with the mobile app
• Send your results straight into other Adobe apps

Who it's for

Firefly makes the most sense for designers and marketers who already use Adobe tools. Adobe says its own models are trained on content it has the rights to, which matters if you make work for clients.

Pricing

You can try it on a free plan with a small number of generative credits each month. Paid Firefly plans and Creative Cloud plans give you more credits, and you can buy extra credits if you run out.

Alternatives to Adobe Firefly

Other good picks are Midjourney for artistic images, Ideogram for images with text, and Leonardo.Ai for more creative control.