My 6-Month Hands-On Experience With ClickFunnels 2.0

Why I’m Reviewing ClickFunnels 2.0 Again

I’ve been a digital marketer and funnel builder for several years, experimenting with different platforms like Systeme.io, Kartra, and the original “classic” ClickFunnels. In early 2021, I left ClickFunnels 1.0 because the cost felt high and the integrated features (especially email marketing) were lacking at the time.

Fast-forward to 2024: I launched a series of AI-based courses and wanted a reliable, all-in-one platform for funnels, membership hosting, and e-commerce. That’s when I noticed ClickFunnels 2.0 had rolled out with significant upgrades. Intrigued, I decided to give the platform another try.

After 6 months of consistent use, I’ve uncovered the good, the not-so-good, and everything in between. Below is my honest review, focusing on real-world experience. If you’re wondering whether ClickFunnels 2.0 is worth the investment in 2025 (and beyond), keep reading.

My Background: Leaving ClickFunnels 1.0

Cartoon character in a workspace with a large price tag showing ‘$297,’ and a blurred ClickFunnels interface on a computer screen.

When I first tried the original ClickFunnels, I primarily used it for affiliate funnels — creating opt-in pages, sales pages, and upsell flows.

Webpage interface for customizing a pop-up, featuring headline settings and a preview with a virtual assistant theme.

While the drag-and-drop builder was helpful, I found myself paying extra for third-party email services and handling membership features in a clunky way. The monthly fees piled up, so I switched to Systeme.io for its budget-friendliness and simpler setup.

Email editor interface showing a partially edited email template with content options on the left sidebar, and an email preview on the right. Header reads: ‘Answered: your most burning questions about online business…’ above an image of a laptop on a desk.

However, I kept an eye on the funnel-building space. ClickFunnels’ brand is huge in marketing circles, and rumours of a “2.0 update” sparked my curiosity. In 2024, I decided to give ClickFunnels another shot to see if they’d addressed the shortcomings that made me cancel the first time.

What’s New in ClickFunnels 2.0

Unified “Apps” Interface: ClickFunnels 2.0 separates funnels, courses, e-commerce, and more into modules (sometimes called “apps”) for better organization.

A ClickFunnels interface showing the ‘Course Members Area,’ with user avatars, names, and navigation tabs for managing online courses.”

Improved Membership Area: Instead of an afterthought, membership creation is now front-and-centre, making it easier to host courses.

Interface showing a course titled ‘Instagram Growth Mastery,’ with ‘Module 1 — Welcome To The Course’ and ‘Lesson 1 — Welcome’ details, alongside a video player and a ‘MARK COMPLETE’ button.”

Revamped Funnel Builder: A visual flow map shows each step in your funnel (opt-in, sales, upsells, etc.), letting you rearrange or add pages without digging through multiple menus.

ClickFunnels interface showing options for creating funnels, categorized into ‘Unboxing Funnels’ and ‘Presentation Funnels,’ with descriptions and ‘Select’ buttons under each type.

Built-In Email Automation: Set up triggers, conditions, and sequences for follow-ups, abandoned cart reminders, and upsells without needing a separate email service.

ClickFunnels webpage showcasing ‘Email Templates’ under workspace settings, with fields for template name, subject, and design options, including ‘JohnTerry’ and ‘Emails’ as placeholders.

E-Commerce Store: Manage physical products, cart systems, and collections inside ClickFunnels without relying on an external platform like Shopify.

Webpage design for a storefront titled ‘The Home Of The Greatest T-Shirts,’ featuring a blue button labeled ‘Choose My T-Shirt Now’ and images of both white and black T-shirts.

Building My AI Courses in the Membership App

My main motivation for returning to ClickFunnels was the promise of improved membership features. I’d created three AI-generated courses and needed a professional-looking, frictionless portal where students could log in, view lessons, and possibly upgrade to more advanced programs.

ClickFunnels interface with a pop-up for ‘membership’ price settings, options include ‘One time,’ ‘Subscription,’ and ‘Payment plan.’

In 2.0, the membership site setup is more intuitive:

You create “courses,” add modules and lessons, and customize the layout with a drag-and-drop editor.
You can drip content over time or unlock lessons sequentially.
Students use a single login to access all purchased materials in a neat dashboard.

Tip: If you’re new to ClickFunnels 2.0, invest a few hours watching tutorials on membership settings. Once you’ve mastered it, you can build an online course that looks polished without needing multiple plugins or a separate LMS.

Funnel Builder Upgrades

Visual Flow Map

Gone are the days of purely linear step listings. ClickFunnels 2.0 offers a visual map where you can see how each page connects — opt-in → sales page → membership → upsell. This overview reduces confusion when adding or removing steps.

Faster, More Flexible Page Editor

The new page editor feels more responsive, with fewer odd spacing bugs. You can:

Quickly align text and images in columns
Customize backgrounds, corners, and shadows
Define universal style guides for fonts and brand colours

My Experience: I built both a short, high-conversion opt-in page and a more elaborate sales page without messing around with separate tools. The speed improvements are noticeable compared to 1.0.

Email Automation & Workflows

Interface showing a software platform’s workflow selection screen with a search bar, sort button, grid of workflow templates like ‘New Leads Workflow’ and pagination controls at the bottom.

Originally, I bailed on ClickFunnels 1.0 partly due to limited email features. Now, 2.0 includes a more robust email marketing system:

Triggers & Conditions: For example, if a user visits checkout but doesn’t buy, trigger an abandoned cart email.
Workflow Builder: Visually create sequences for upsells, new subscriber nurtures, or product launches.
For advanced users, you might still prefer a dedicated email platform (e.g., ActiveCampaign or ConvertKit) for deep segmentation. But if you just need basic to moderate automation, ClickFunnels 2.0’s built-in solution works fine.

Workflow interface for managing new leads, showing a disabled workflow status with $0 metrics like cart value, earnings per click, and pageviews. Configurations for delays, goals, tags, and notifications available — Creating Workflow

E-Commerce Capabilities

I occasionally sell physical journals alongside my AI courses, so e-commerce was a welcomed addition:

You can create product pages, manage carts, and set up coupon codes without external integrations.
It supports multiple items, letting customers add or remove products before checkout.
The funnel builder can route buyers from a digital product to a physical upsell (or vice versa).

Online store checkout page for ‘OLIVE’ organic supplement priced at $19.99, featuring delivery and payment options.

Who is it for? If you have a small store or want to test physical product ideas, the built-in e-commerce feature is convenient. For massive catalogs, a dedicated e-commerce platform might still be better.

ClickFunnels Affiliate Program

Advertisement for ClickFunnels 2.0 Affiliate Program featuring a bold header, 30% recurring commission details, and an image of a blue sports car

ClickFunnels is known for its lucrative affiliate program. Refer new users to 2.0, and you can earn recurring monthly commissions. While I’m not heavily focused on affiliate marketing right now, it’s a nice perk:

Recurring Commissions: If your referrals remain subscribers, you keep earning.
Promotional Assets: Banners, email copy, and other marketing resources to help you get started.

For many marketers, these commissions have offset or even exceeded their monthly subscription costs.

ClickFunnels affiliate dashboard showing commissions, trials, conversions, and activity stats for the past 30 days.” — ClickFunnels Affiliate Dashboard

9. Pricing: Is It Worth It?

ClickFunnels has never been the cheapest tool on the market. Plans typically range from around $97/month for a starter plan to $297/month (or more) for advanced features. 2.0 does pack more into the base plan than before (funnels, memberships, email, e-commerce), which can reduce the need for multiple subscriptions.

Established Business: If you’re making at least $1,000–$2,000 per month, ClickFunnels 2.0’s fee might feel like a standard overhead.
Newcomers: If you’re just starting out with zero revenue or an untested offer, the cost can sting. You might want to validate your funnel idea on a lower-cost platform first or use the 14-day free trial to see if it resonates with your audience.
Annual Discounts: You can save by paying yearly (equivalent to $81/month at times). Just be sure your cash flow supports it.

Honest Take: I personally justify the cost because my AI course sales consistently exceed my monthly subscription. If you’re in a similar position, it’s a worthwhile investment.

Pros & Cons at a Glance

Pros

Membership Overhaul: Hosting courses is now seamless, visually appealing, and feature-rich.
All-in-One Solution: Funnels, email automation, membership, and e-commerce in one ecosystem.
Visual Funnel Mapping: It is easier to keep track of funnel steps and user flows.
Smoother Drag-and-Drop Editor: Modern templates, consistent styling, and fewer bugs.
Decent Email Automation: Basic to moderate-level sequences and triggers built in.
Active Community: A large user base means tutorials, tips, and support are plentiful.

Cons

Cartoon showing a frustrated character pulling at messy hair while working on ClickFunnels 2.0 on a laptop.

Higher Price Point: Not budget-friendly if you’re not yet making sales.
Learning Curve: The “apps” layout can be confusing for those used to the older version.
Platform Dependency: If ClickFunnels has a technical hiccup, your entire funnel can go down at once.
Speed Variability: Pages are faster than 1.0, but may not be the absolute fastest if you’re an extreme speed enthusiast.
Still Evolving: You may run into occasional quirks as they roll out updates.

Real Use Case: Launching My AI Course Funnel

Here’s a snapshot of a four-step funnel I built for my flagship AI course:

Opt-In Page: I offered a free AI mini-lesson in exchange for an email.
Sales Page: If visitors liked the mini-lesson, they could learn more about my main AI program. I used a pre-made course sales template, swapped in my text, and embedded a short intro video.
Upsell Page: After purchasing the basic course, users saw an offer for my advanced AI course. This was a simple yes/no upsell step.
Membership Access: Buyers got immediate access to a password-protected membership area containing all their course materials, plus a built-in store link for my physical journals.

Results: I quickly drew ~300 new leads and converted ~40 sales within the first couple of weeks, largely thanks to the streamlined building process. Being able to manage the entire funnel (pages, email sequences, membership site) in one place saved me a lot of hassle.

Support & Community

Official Support: Generally responsive, though sometimes it can take 24 hours for a reply.
User Communities: Facebook groups and forums are brimming with user guides, troubleshooting tips, and success stories. If you have a specific issue — like membership drip settings or e-com cart customizations — you can usually find someone who has done it before.

My Experience: I opened one support ticket related to an alignment glitch in the e-commerce cart. The team replied in about a day with a fix. Not the fastest I’ve seen, but certainly not the worst.

Frequently Asked Questions

Q1: Is ClickFunnels 2.0 beginner-friendly?

Yes and no. It’s simpler than coding your own funnels, but there is a learning curve — especially if you plan to use membership or e-commerce features. If you’re completely new, watch the official tutorials or follow user-led communities.

Q2: Can I handle advanced email segmentation with ClickFunnels 2.0?

You can create multi-step automations and triggers, but if you need super advanced segmentation or massive broadcasts, a dedicated email service (e.g., ActiveCampaign) might be better.

Q3: How does ClickFunnels 2.0 compare to Systeme.io or Kartra?

Systeme.io is more budget-friendly but may have fewer design options or advanced funnel mapping.

Kartra offers robust marketing automation and membership but can be pricier at scale.
ClickFunnels 2.0 aims to be an all-in-one solution with a huge user community, modern templates, and a strong focus on conversions.

Q4: Do I need a separate website to run ClickFunnels 2.0?

No. ClickFunnels 2.0 can act as your main website or integrate with your existing domain. Many users simply connect a custom domain and run all sales pages, membership areas, and product listings from within ClickFunnels.

Final Verdict

3D illustration of a cartoon character standing beside a large gray funnel, with the word ‘ClickFunnels’ displayed below in bold, dark blue letters. The character has brown hair, a white shirt, and blue pants.

After 6 months back on ClickFunnels, I’ve found that 2.0 truly is a step up from the original. The refined membership app, e-commerce store, and built-in email automation combine to offer a more cohesive ecosystem.

Who It’s Best For: Course creators, digital entrepreneurs, and small e-commerce owners generating consistent revenue. You’ll likely appreciate the time saved from managing fewer tools.
Who Might Struggle: Brand-new marketers with limited budgets or those wanting extremely granular control over design and integrations.

If you’re serious about funnel-building, want a smoother membership experience for your courses, and can justify the monthly cost, ClickFunnels 2.0 is a solid contender. I’m personally sticking with it because my AI courses more than cover the subscription, and I value the all-in-one convenience.

Ready to see if it fits your needs?

Take advantage of the 14-day free trial to test your funnel idea risk-free.
Spend time in the community forums or watch official ClickFunnels tutorials.
If you can offset the cost with sales or affiliate revenue, it can become a powerful long-term solution.

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Affiliate Disclaimer: If you click the link above and decide to purchase, I may earn a commission. This helps support my AI course creation and keeps my content free. Rest assured, I only recommend products I use and trust.

About the Author

I’m Shubh, a digital marketer who’s built funnels for affiliate products, online courses, and physical merchandise since 2018. My current passion is sharing AI-based educational content, and ClickFunnels 2.0 has helped me streamline my entire funnel process — from opt-ins to membership delivery.

Thank you for reading my ClickFunnels 2.0 review!

If you have any questions about setting up your first funnel, feel free to leave a comment or reach out to me. Good luck building your funnels!